Competition for product promotion can be tough so we take a look at some techniques to use to get your range in front of the right people.
You know what it’s like, you head to the supermarket and what is at the end of every aisle? Chips, chocolates and soft drinks. It’s never bran cereal, fruit and gluten-free bread. The space costs a lot of money and every shopper sees it.
Hardware is just as competitive when it comes to merchandising. Businesses put a lot of time and money into branding products. We know Striplox is the perfect joinery solution, so how can more people find out about it? What are some of the best techniques?
Product placement in store
If you’re in the retail space, branding is so important, especially so if you’re in a space with a lot of competitors. Think about that soft drink stand. Is it mainly red labels? You already know the brand before you get close to it. So, if Striplox is placing its joinery products in store, they need to stand out. Too high or too low on the shelf? We know more people look at or around eye level. That’s why those shelf spaces are usually more expensive in retail.
Get people talking
If your product is tried and tested and retail staff have faith in it, they are more likely to recommend it. Customers are more likely to take the recommendations of store staff, particularly in the hardware and home improvement space. Merchandising products can extend to using working examples to show potential customers how your product operates. If they can see it and play with it, they are more likely to buy it.
Set up working examples
If you’re lucky enough to work in the space where you could showcase your products, this helps in building rapport with customers and buyers generally. Striplox could be set up in a kitchen showroom to show how it is a seamless joinery solution. Anyone wanting to install a new kitchen or bathroom vanity or even high-end cabinet making can see how successful the product is in a real-world setting.
Merchandising is digital too
Product merchandising isn’t just decent shelf locations and product displays. It is digital too. It’s critical that you mix your product branding with a website that showcases your products so you can build trust with potential customers. If you Google the name of a product and nothing comes up, how can you expect people to either find it or trust it? Digital marketing is an important function of any business and it is one of the most cost-effective ways to showcase your product line. It also gives customers an easy way to relate to your business and put a face to the name, so to speak. At Striplox, we use a combination of all of these merchandising techniques. If you would like to know more about our joinery solutions, take a look at our Striplox joinery range.
Posted on 15 November 2021.